Context
A strong brand helps consumers remember the product by making it easier for them to recall it when making purchasing decisions. Consistent use of brand elements contributes to this recognition.
Effective branding ensures that the product is top-of-mind when consumers think of a particular need or category thus increasing the likelihood of repeat purchases.
Details
Time Frame:
Jan 24 – Apr 24
Role:
UI/UX Designer, Usability Researcher
Involvement:
Web Interface, Prototyping
Overview
Educateya is a newly established Malaysian-based company dedicated to providing educational services to students. As a startup, it required a strong online presence to establish credibility, attract students, and showcase its offerings. To achieve this, a professional website was developed, serving as the company’s primary digital platform for student engagement and information sharing.
Challenges
- Lack of Online Presence – As a new company, Educateya had no existing website to promote its services.
- Brand Establishment – Needed a professional and credible platform to build trust with students and partners.
- Limited Content & Features – Required a well-structured site with clear service descriptions and easy navigation.
Solution
- Developed a Full Website – Built a professional and user-friendly website from scratch.
- Implemented Modern Design & Structure – Created a visually appealing layout that aligns with the company’s branding.
- Enhanced Accessibility & Information Clarity – Organized content to clearly present Educateya’s mission, services, and contact details.
Results
- Established Online Presence – Educateya now has a professional platform to showcase its services.
- Improved Credibility – The website enhances trust among students and potential partners.
- Increased Accessibility – Students can now easily learn about the company’s offerings and get in touch for inquiries.